In a short span of time, Kanye West went from hitmaking producer to just plain hitmaker, as his stellar production work earned him a solo record deal and soon his beats were accompanied by his own witty raps on a number of critically and commercially successful releases. His flamboyant personality also made a mark. West showcased a dapper fashion sense that set him apart from most of his rap peers, and his confidence often came across as boastful or even egotistic, albeit amusingly. This flamboyance, of course, made for good press, something West enjoyed plenty of during his sudden rise to celebrity status. He was a media darling, appearing and performing at practically every major awards show (and winning at them, too), delivering theatrical videos to MTV that were events in themselves, and mouthing off about whatever happened to cross his mind. For instance, he once spoke out against the rampant homophobia evident in much rap music, and he also posed for the cover of Rolling Stone as Jesus Christ.